High Tide Inc. Celebrates $6.8 Million in 4/20 Weekend Sales, Announces $100,000 Holiday Giveaway and Employee Stock Options Grant

CALGARY, Alberta, April 28, 2025 – High Tide Inc., a leading cannabis company in Canada, reported impressive retail sales of CAD $6.8 million from April 17-20, marking a 10% increase over the previous week. This surge in sales underscores the company’s continued growth and the increasing demand for cannabis products across its retail platforms.

The company’s performance highlights the effectiveness of its customer-centric approach, which has helped establish Canna Cabana as a top retail destination for cannabis enthusiasts in Canada. With the 4/20 weekend acting as a catalyst, High Tide’s momentum shows no signs of slowing down, with expanding sales and a rapidly growing customer base.

Canna Cabana’s 4/20 Giveaway Breaks Records with $100,000 Cash Prize for Lucky Winner

In celebration of the 4/20 holiday, High Tide’s flagship brand, Canna Cabana, ran its largest ever customer appreciation giveaway. For the first time, the giveaway offered a grand prize of CAD $100,000 instead of the usual Tesla Model Y, in response to customer feedback and changing market conditions. This year’s giveaway, which ran from March 1 to April 20, drew significant attention, with entries closing at the iconic 4/20 p.m. deadline.

The grand prize winner of this year’s contest was an ELITE member from Winnipeg, Manitoba. This victory follows previous wins from other regions such as Ontario and Alberta, showcasing the broad national reach of Canna Cabana’s customer loyalty program. The decision to offer a cash prize was a shift from previous years, but it proved to resonate well with customers.

Raj Grover, Founder and CEO of High Tide, expressed his enthusiasm about the continued success of Canna Cabana, stating, “We were thrilled to see strong and accelerating sales momentum across all of High Tide’s retail channels during the 4/20 long weekend. Our customer-first strategy is proving to be a winning formula, helping to position Canna Cabana as the go-to retail brand for cannabis enthusiasts nationwide.”

Grover continued, “Our unique retail model, paired with unmatched value and loyalty offerings, continues to set High Tide apart from the pack. I’m also proud to share that over 1.8 million Canadians are now part of our Cabana Club community, with ELITE memberships expanding at their fastest pace ever. This year’s $100,000 cash prize winner was an ELITE member, a testament to the deep engagement we’re building through our loyalty program.”

The success of the 4/20 giveaway demonstrates High Tide’s commitment to its customers, continuously raising the bar for service, experience, and value in the cannabis retail space.

Employee Stock Option Grant Reinforces High Tide’s Commitment to Employee Engagement and Growth

In addition to the excitement surrounding the 4/20 event, High Tide also announced the granting of 136,000 incentive stock options to various employees, consultants, and members of the company’s management team. These stock options are part of High Tide’s broader strategy to foster employee engagement and growth.

The stock options, which are exercisable at the closing price of the company’s common shares on the TSX Venture Exchange as of the last trading day before the press release, have a three-year term and will vest over a two-year period. This grant is designed to align the interests of High Tide’s employees with the company’s long-term success, motivating them to contribute to the company’s ongoing growth and market leadership.

The decision to issue stock options reflects High Tide’s ongoing commitment to rewarding its team for their hard work and dedication in driving the company’s success. High Tide’s management team believes that sharing in the company’s success is crucial for fostering a motivated and passionate workforce.

High Tide’s Path Forward: A Promising Future in Cannabis Retail and Customer Loyalty

With a robust growth trajectory, High Tide is well-positioned to continue its expansion in the cannabis retail sector. The company’s diverse approach, which includes its retail stores, cannabis-related events, and strong customer loyalty programs, sets it apart in an increasingly competitive market. As the cannabis industry continues to evolve, High Tide remains focused on enhancing the customer experience and expanding its footprint across Canada.

The company’s commitment to loyalty and customer engagement, exemplified by the record-breaking 4/20 giveaway and expanding Cabana Club membership, ensures that it will remain a key player in the Canadian cannabis market. Looking forward, High Tide plans to continue building on its success, offering innovative products, services, and experiences to its growing base of cannabis enthusiasts.

As High Tide continues to lead the way in cannabis retail and community-building, its focus on creating long-term value for customers and employees alike will undoubtedly position the company for continued success in the years to come.

About High Tide Inc.

High Tide Inc. is a high-impact, retail-forward enterprise dedicated to delivering real-world value across every component of the cannabis industry. With a strong presence in the Canadian market, the company is committed to providing top-tier cannabis products, services, and experiences through its expansive network of retail stores, its loyalty programs, and its innovative approach to customer engagement.