Jay Caplan is the co-founder of Tuross Group, a leading outsourced accounting and financial advisory firm dedicated to serving the operational and compliance needs of the legal cannabis industry. With a team of over 35 professionals and more than 40 active clients across California, New York, and other key cannabis markets, Jay has built Tuross into a go-to partner for cannabis operators seeking rigorous financial oversight, tax strategy, and investor readiness. Tuross Group supports licensed businesses across the entire supply chain—cultivation, manufacturing, distribution, and retail—with services ranging from day-to-day bookkeeping to complex 280E planning, cost accounting under 471(c), cash flow forecasting, and multi-entity structuring. The firm is known for delivering financial reporting that is 24-hours current, giving operators, investors, and regulators unparalleled visibility into financial health and operational performance. Jay’s expertise is particularly valued by founders and CFOs navigating growth, M&A, or distress. He has led projects involving ESOP feasibility and implementation for vertically integrated cannabis companies seeking to create long-term value for employees while unlocking tax-advantaged exits for owners. He has also advised on the creation of equipment, real estate, and IP-holding companies to optimize risk and cash flow across multi-entity platforms. In addition to his advisory work, Jay is a frequent speaker on cannabis-related financial and regulatory issues at the local, state, and federal level—including on Capitol Hill—advocating for practical financial solutions and greater industry legitimacy. Jay is based in Santa Barbara, California, and maintains an active presence in New York and other emerging cannabis markets. Outside of work, he enjoys time with his family, travel, live music, the outdoors, and his two dogs.