Boston Beer Co.’s Emerald Hour Expands into Edibles with Live Rosin THC Gummies
TORONTO – The Boston Beer Company is extending its cannabis innovation beyond beverages with the launch of Emerald Hour THC gummies, marking the brand’s official entry into the edibles category in Canada. Known for its nonalcoholic cannabis cocktails, Emerald Hour is now translating its beverage craftsmanship into flavorful, full-spectrum edibles made with live rosin and solventless cannabis diamonds.
The new Peach & White Grape gummy flavor delivers a premium sensory experience inspired by the refreshing notes of brunch cocktails. Each gummy contains 5 milligrams of THC and is 100% vegan, aligning with consumer demand for clean-label cannabis products. The gummies are packaged in discreet, portable two-pack containers designed for purse or pocket use, available now at dispensaries across Ontario and Alberta.
Bringing Craftsmanship and Quality to the Cannabis Gummy Market
Emerald Hour’s move into edibles reflects The Boston Beer Company’s continued focus on product quality, consistency, and innovation within Canada’s cannabis sector. Each gummy is infused with live rosin, extracted through heat and pressure rather than solvents, to preserve the plant’s terpene profile and deliver a richer, more authentic cannabis experience.
By incorporating solventless cannabis diamonds, Emerald Hour enhances both potency and purity — providing a full-spectrum effect that mirrors the sophisticated experience of its cannabis cocktails. The brand’s packaging emphasizes sustainability, aligning with Boston Beer’s broader environmental commitments and consumer expectations for eco-friendly products.
Expanding on a Growing Cannabis Beverage Legacy
Emerald Hour first made its mark with a line of nonalcoholic cannabis cocktails launched in January 2025, quickly gaining traction across Canada. The beverages are now sold in over 600 dispensaries, offering consumers a refreshing, bar-quality alternative to alcoholic drinks.
Each 222-milliliter mini-can contains 10 milligrams of THC and features natural flavor profiles inspired by cocktail culture. The current lineup includes:
- Agave, Lime & Sea Salt
- Cranberry & Citrus
- Ginger & Lime
- Lime & Mint
The introduction of Emerald Hour gummies builds on the brand’s reputation for quality and its commitment to crafting cannabis products that blend sophistication, flavor, and function.
Promoting Responsible Cannabis Consumption and Safe Storage
To coincide with the launch of its THC gummies, Emerald Hour is partnering with Ally, a women-owned company specializing in secure and stylish cannabis storage solutions. The collaboration focuses on educating consumers about responsible cannabis use and safe product storage.
Ally’s containers are smell-proof and feature three-digit lockable codes, helping consumers keep their cannabis discreet, protected, and out of reach from children or unauthorized users. The partnership underscores Emerald Hour’s dedication not only to product innovation but also to consumer education and safety two key priorities in Canada’s evolving cannabis marketplace.
A New Chapter for Boston Beer’s Cannabis Portfolio
With the introduction of Emerald Hour THC gummies, The Boston Beer Company continues to diversify its cannabis portfolio in response to growing demand for premium, low-dose, and portable cannabis products.
By blending the craftsmanship that defined its iconic beverage brands with cutting-edge cannabis extraction techniques, Boston Beer is positioning Emerald Hour as a leader in the emerging crossover between cannabis, mixology, and mindful consumption.
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