Joe Rossi Navigates Albany’s Complex Political Landscape to Drive Change in New York’s Cannabis Industry

Albany is visually impressive yet often feels empty outside legislative sessions. Despite its quiet demeanor, it’s a hub of power where New York’s key policy decisions are made.

Joe Rossi: The Cannabis Advocate

Joe Rossi, managing director of Park Strategies’ cannabis practice group, has studied Albany’s power centers extensively. His efforts led to the dismissal of the Office of Cannabis Management’s leader and an ordered overhaul by Gov. Kathy Hochul.

A Political Animal

Born in 1976 in Cicero, Joe Rossi was raised in a politically active family. After graduating from SUNY Cortland with a political science degree, he worked in various political roles before becoming a lobbyist. His bipartisan connections and government experience have been crucial in his advocacy efforts.

The Cannabis Journey

Rossi entered the cannabis scene around the 2018 Farm Bill. He helped form the New York Cannabis Growers and Processors Association, achieving significant legislative victories. However, delays and mismanagement in the cannabis rollout led Rossi to adopt a more adversarial approach, advocating publicly for change.

Advocacy and Impact

Rossi’s public criticism and strategic advocacy helped prompt significant changes in New York’s cannabis regulation. Despite facing backlash, his efforts have driven progress in the industry, embodying his belief that “the squeaky wheel gets the grease.”