The Evolving Cannabis Edibles Market: High vs. Low Dose

As the cannabis edibles market matures, it is increasingly diverging into two main categories: high-dose and low-dose products. This segmentation caters to distinct consumer needs and preferences, with each group seeking different experiences from their cannabis consumption. While high-dose products are often associated with intense recreational use or significant medical needs, low-dose options appeal to those seeking mild effects, often for wellness purposes. The choice between these categories is influenced by various factors, including marketing, consumer demographics, and intended use.

Cannabis Edibles: High-Dose vs. Low-Dose Products

The divergence in the edibles market is partly shaped by industry marketing strategies. On one end, consumers are targeted with low-dose products, like 3 mg THC seltzers, designed for casual use—perhaps to unwind after a hectic day or to enhance social gatherings. On the other end of the spectrum are high-dose offerings, such as 100 mg THC gummies, marketed towards those seeking potent effects, which could range from profound relaxation to significant psychoactive experiences.

The Appeal of Low-Dose Edibles

Low-dose cannabis edibles are becoming increasingly popular among consumers looking for a controlled and moderate experience. These products are often chosen for their ability to provide subtle relaxation, help with sleep, or manage minor ailments without overwhelming the user. “Our tagline is ‘Know Your Dose,’” says Roberta Wilson, co-founder of Dr. Norm’s, a cannabis baked goods company in Los Angeles. This approach emphasizes the importance of understanding one’s limits, similar to how individuals gauge their alcohol tolerance.

Low-dose products, typically under 5 mg of THC, appeal to a broad demographic, including those over 30 who may be using cannabis for wellness reasons rather than purely recreational ones. Craig Henderson, founder and CEO of Extract Labs CBD, notes that this group is often looking for a balance between mental and physical well-being without the intense psychoactive effects that higher doses might produce.

Who Opts for High-Dose Edibles?

High-dose edibles, which can contain 50 mg of THC or more, are generally sought by consumers with specific needs or those accustomed to strong cannabis effects. These products are often used by individuals dealing with severe pain, appetite loss, or other chronic conditions that require substantial relief. They are also popular among younger consumers and those with a higher tolerance to THC, often seeking more intense experiences.

Matthew Janz, director of marketing for The Source, a Nevada-based cannabis brand, points out that high-dose edibles are not just for those looking to get high but also for people with high-level medical needs. This group might include older adults with significant ailments who need more potent dosages for effective relief.

The Importance of Dosing and Consumption Format

Understanding dosing is crucial, especially for those new to cannabis. Edibles are metabolized differently than smoked or vaped cannabis, leading to longer-lasting and more potent effects. Kirsti Palmer, co-founder and president of Kiva Confections, explains that edibles produce a sustained effect because the cannabinoids are processed through the liver, resulting in a more prolonged high that can last between four to six hours, and sometimes up to 24 hours depending on the dose.

For beginners, Palmer advises starting with a small dose of 2.5 mg of THC or less and waiting up to two hours to fully gauge the effects before consuming more. This approach helps prevent overconsumption, which can lead to uncomfortable experiences.

Consumer Demand and Market Trends

The cannabis industry continues to expand, with a significant majority of U.S. adults supporting legalization for medical or recreational use. According to the Pew Research Center, 88% of U.S. adults are in favor of some form of legalization, with 57% supporting it for both medical and recreational purposes. Despite this growing acceptance, federal restrictions still limit research, creating uncertainties around optimal dosing and usage for different conditions.

The market’s response to this demand has been a proliferation of products designed to meet diverse consumer needs. Whether for casual use, therapeutic purposes, or recreational enjoyment, the cannabis edibles market offers a range of options. However, consumers must navigate this landscape with caution, starting with low doses and adjusting based on their individual reactions.

The evolving cannabis edibles market reflects a complex interplay of consumer preferences, medical needs, and marketing strategies. As more people turn to cannabis for various reasons, understanding the nuances of dosing and the effects of different products becomes increasingly important. Consumers are encouraged to start small, consider their body’s reactions, and seek professional guidance when necessary. This cautious approach ensures a safer and more enjoyable experience with cannabis edibles.