Wyld, one of the largest cannabis edibles brands in the United States, has entered into an agreement to acquire Oregon-based confectionery company Grön, continuing a trend of consolidation within the cannabis edibles segment.
The companies announced the planned acquisition in a joint statement released Monday. The transaction is expected to close early this year, subject to regulatory approval. Financial terms were not disclosed.
Wyld founder and CEO Aaron Morris described the deal as an opportunity to expand an already successful brand portfolio rather than restructure it. He said the acquisition is intended to combine Grön’s product development and brand identity with Wyld’s operational scale and distribution network.
Grön’s lineup of premium chocolate and confectionery products will be added to Wyld’s existing portfolio, which includes its well-known gummy products and the solventless hash rosin brand Good Tide.
Wyld currently operates across 16 states and Canada, with products distributed to roughly 7,500 retail locations. Grön’s products are sold in nearly 4,500 stores throughout nine states and Canada.
Once finalized, the combined organization is expected to employ approximately 1,400 people. Grön will continue to operate as a standalone brand, maintaining its leadership team and creative direction rather than being fully integrated into Wyld’s branding structure.
Grön founder and CEO Christine Apple said the partnership allows the company to expand its reach while preserving its core identity and values. She noted that both companies share similar standards and priorities in product quality and consumer experience.
The acquisition comes as the U.S. cannabis edibles market continues to mature, with larger operators increasingly seeking scale through strategic acquisitions rather than organic expansion alone.
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