Mountain High Seltzer Becomes Virginia’s First THC Beverage to Be Distributed by Major Alcohol Wholesalers

Landmark Distribution Deal Brings Cannabis-Infused Seltzer to Mainstream Beverage Market in the Commonwealth

CHARLOTTESVILLE, Va.— In a historic step for Virginia’s cannabis beverage industry, Mountain High Seltzer has become the first THC-infused seltzer to be distributed by two of the state’s most prominent beverage wholesalers: Hoffman Beverage and Virginia Eagle Distributing, the latter a subsidiary of Anheuser-Busch. This marks the first such partnership between a hemp-derived THC beverage brand and mainstream alcohol distributors in the state of Virginia, signaling a new era of accessibility and legitimacy for cannabis beverages.

The collaboration marks a significant breakthrough in both cannabis product distribution and public perception, potentially paving the way for broader consumer adoption of low-dose, hemp-infused alternatives to alcohol.

A Crisp, Hemp Infused Seltzer Crafted in the Blue Ridge Mountains and Designed for Functional, Relaxing Enjoyment

Crafted in the foothills of Virginia’s iconic Blue Ridge Mountains, Mountain High Seltzer offers a clean, nonalcoholic, hemp-derived alternative for adults looking to enjoy a light and calming social beverage. Each 12-ounce can is infused with 2 milligrams of Delta-9 THC and 4 milligrams of CBD, a carefully balanced dose designed to offer a subtle euphoric experience without overwhelming the senses.

Available in two refreshing flavors—Wild Berry and Lemon Lime—Mountain High Seltzer caters to health-conscious consumers, boasting just 30 calories per can and zero alcohol content. The product is positioned as a fast-acting beverage, with effects typically setting in within 10 to 15 minutes. This makes it suitable for social gatherings, relaxing evenings, and low-key recreational settings.

An Affordable, Low-Dose Cannabis Beverage Positioned to Compete with Alcohol and Wellness Drinks

Mountain High Seltzer is packaged in four-packs, retailing at $17.99, placing it within reach for many consumers who are curious about cannabis beverages but unwilling to commit to high doses or complicated delivery formats. As more consumers explore alcohol alternatives that offer functionality and wellness benefits, the demand for cannabis-infused beverages is expected to continue growing, and Mountain High is positioning itself as a leader in this emerging category.

With its low-dose formula and easy-to-drink seltzer format, the brand aims to appeal to a wide range of adult consumers—from cannabis newcomers to wellness-focused professionals and social drinkers exploring sober-curious lifestyles.

Production in Partnership With Blue Mountain Brewery Enhances Local Roots and Regional Supply Chain Integration

To support its growing footprint, Mountain High Seltzer has partnered with Blue Mountain Brewery in Lovingston, Virginia, to handle production of its hemp beverages. This collaboration underscores the brand’s local ethos and strengthens its supply chain infrastructure as demand increases.

By aligning with an established and respected Virginia brewery, Mountain High ensures not only quality control but also a deepened connection to the regional craft beverage community. The partnership also supports job creation and local economic growth in Virginia’s rural brewing regions.

From Cannabis Advocacy to Market Leadership: A Family-Owned Company With Deep Roots in the Industry

Founded just outside of Charlottesville, Mountain High is a family-owned and operated business with a deep history in hemp education, outreach, and product development. The company has been involved in the hemp industry since 2019 and was among the earliest to develop compliant edible hemp products following the passage of the 2018 Farm Bill.

The company’s flagship product was also the first cannabis seltzer listed on the Virginia Department of Agriculture and Consumer Services’ Voluntary Registry of Compliant Edible Hemp Products—a significant milestone that demonstrated both regulatory compliance and consumer safety.

This early regulatory success laid the groundwork for Mountain High to emerge as a trailblazer in Virginia’s fast-evolving cannabis beverage market.

Expanding Retail Presence Across Virginia, Including Total Wine Locations Statewide

Since its initial launch, Mountain High Seltzer has rapidly expanded its retail availability, becoming one of the most accessible THC-infused beverages in the Commonwealth. Today, it can be found throughout Virginia and is stocked at all 20 Total Wine stores across the state, giving the brand a strong foothold in both boutique and mainstream retail channels.

As public interest in cannabis beverages grows, Mountain High’s presence in major retail locations will play a key role in increasing awareness, trial, and repeat purchases.

Federally Legal and State Compliant Under the 2018 Farm Bill and Virginia Hemp Laws

Mountain High’s hemp-derived seltzers are fully compliant with federal law under the 2018 Farm Bill, which permits hemp products containing less than 0.3% Delta-9 THC by dry weight. The beverages also comply with Virginia’s hemp product regulations, as evidenced by their registration on the state’s voluntary registry.

This compliance framework allows Mountain High Seltzer to navigate the complex intersection of federal and state cannabis policy, offering a fully legal product that meets rigorous standards for safety, consistency, and labeling.

As regulatory frameworks continue to evolve, particularly around hemp-derived cannabinoids, Mountain High’s adherence to compliance best practices gives it a competitive edge in a market often plagued by misinformation and inconsistent product quality.

A Milestone for Cannabis Normalization and Cross-Industry Partnerships

Mountain High Seltzer’s distribution agreement with Hoffman Beverage and Virginia Eagle represents more than just a business deal—it symbolizes a turning point in the normalization of cannabis products within traditional consumer markets. With an Anheuser-Busch wholesaler now backing the distribution of a THC-infused beverage, the line between legacy alcohol brands and emerging cannabis brands continues to blur.

This kind of cross-industry partnership could open the door for similar collaborations in other states, especially as public attitudes shift and regulators adapt to the growing demand for hemp and cannabis-infused products. It also positions cannabis seltzers not just as niche novelties, but as scalable, mainstream beverage solutions.

The Future of Cannabis Beverages in Virginia and Beyond Looks Promising

With this milestone distribution deal, Mountain High Seltzer has not only broken ground in Virginia but has also set a precedent for cannabis beverage companies aiming to penetrate traditional retail and distribution channels. As more adult consumers seek functional alternatives to alcohol, and as laws around hemp and cannabis continue to evolve, brands like Mountain High are likely to become household names.

By marrying local craftsmanship, legal innovation, and consumer-friendly product design, Mountain High is helping shape the future of the cannabis beverage market—one fizzy, relaxing sip at a time.