Number of the Week: 47%

47% – The percent of Illinois flower consumers that include price in their top five purchase influences

Illinois has higher cannabis prices than other adult-use markets, but less than half of cannabis flower consumers in the state consider “price” as a top purchase influence. That’s in line with flower consumers in other states in terms of how many of them are influenced by price.

Source: Brightfield Group, US Cannabis Product Brand Health, Q3 2022