Beboe Enhances NY’s Cannabis Scene with Premium Edibles & Vapes

Green Thumb Industries Expands Beboe Brand to New York

Green Thumb Industries Inc., a leading cannabis company and owner of RISE Dispensaries, has announced the expansion of its luxury cannabis brand Beboe into the New York market. Beboe’s premium, socially-dosed cannabis products are now available at all RISE Dispensaries in New York and select licensed retail partners.

Brand Origins and Vision

Founded by Scott Campbell, Beboe is known for its luxury, style, and wellness focus. Campbell, who established the Saved Tattoo studio in Brooklyn, created Beboe in 2017 to offer a sophisticated cannabis experience akin to high-end wine. The brand has been described as the “Hermès of cannabies” by The New York Times, emphasizing its commitment to destigmatizing cannabis.

Scott Campbell’s Statement

“Bringing Beboe to New York is a full-circle moment,” said Campbell. “We aim to elevate the cannabis experience and integrate it into a sophisticated lifestyle. We’re excited to introduce New Yorkers to our artistry and elegance.”

Green Thumb’s Commitment

Green Thumb Industries operates four RISE Dispensaries in New York, including locations in Manhattan, Long Beach, Rochester, and Clifton Park. The company plans to open a new location in East Syracuse later this summer. All Green Thumb products, including Beboe, are produced at their Hudson Valley facility.

Upcoming Product Releases

Beboe’s product line includes premium vapes and edibles such as Inspired Vape, Downtime Vape, and various gummies. Downtime Gummies and Remedy Gummies will debut in New York in Fall 2024. Beboe products will soon be available in New Jersey as well.